In the 3 years since the launch of Disney+, the platform has grown significantly. Not only did it revolutionize the streaming industry with its massive and multi-faceted content library, it’s also made a strong case for why the binge model doesn’t always work.
Unlike most other series on its primary competitor Netflix, Disney+ knows how to keep audiences coming back week to week. With so many new shows debuting on the platform in 2022, you’re probably curious as to which show kept audiences engaged the most.
While those kind of stats aren’t normally monitored, one website called Reelgood took it upon themselves to find out. The results may shock you.
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According to their research, out of each 2022 series – The Book of Boba Fett, Moon Knight, Obi-Wan Kenobi, Ms. Marvel, She-Hulk: Attorney at Law, and Andor – Obi-Wan Kenobi seemed to generate the strongest amount of engagement.
At around the time it premiered – and within its first two weeks – the series generated 6.6% of all streams and engagement. That percentage is out of a total 100 other on demand shows audiences had the option to watch.
Now, when you consider that the series was a highly anticipated prequel to one of the biggest franchises of all time, it really doesn’t seem too surprising that audiences flocked to see it.
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In second place was Marvel’s Moon Knight with 5.7% of all streams and engagement compared to its competitors. It’s followed by Andor with 5.2%, She-Hulk: Attorney at Law with 4.5%, Ms. Marvel with 4%, and The Book of Boba Fett with 3.2%.
You can check out the full chart below!
Now, as we mentioned before, sadly the data only compiles the engagement from the first two weeks of each series’ respective run. So whether these numbers increased or decreased is unclear. However, it’s still a pretty good indicator of what excites audiences, and its data that Disney no doubt relies on to figure out what it should continue pouring its resources into.
With even more great quality content on the way next year, it should be interesting to see if the numbers sway and what they might sway for.
What do you think of this data? Do you think it means that Obi-Wan Kenobi was the best of this year’s bunch? Sound off below!
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