Today, The Walt Disney Company is celebrating “Avatar Day” with the debut of the final trailer for Avatar: The Way of Water, James Cameron’s highly anticipated follow-up to his Academy Award®-winning Avatar, tonight during ESPN’s “Monday Night Football” game, which airs at 5:15PM PT/8:15PM ET. Fans counting the days to the film’s December 16th theatrical release can purchase tickets wherever tickets are sold. Now fans, communities, and organizations can arrange group bookings and theater buy-outs by visiting: AvatarTheWayofWaterTickets.com
Celebration events are taking place all over the world, including Venice–where its famous canals were turned blue with a projection on the water and buildings, Sydney–where the iconic Bondi Beach Icebergs Pool was transformed into a giant blue birds’ eye view billboard for the film, and New York City’s famed Times Square, where at approximately 7PM EST, Avatar: the Way of Water will simultaneously light up 40 digital screens, immersing viewers in an anamorphic 3D, nearly 360-degree experience of Pandora’s breathtaking underwater world.
The following gala premieres for the film were announced:
London – December 6 (World Premiere)
Seoul – December 9
Tokyo – December 10
Los Angeles – December 12
Disney also revealed that Snapchat has created an augmented reality Lens that turns any Snapchatter into a Na’vi. Every Snapchatter will get a personalized experience. The Lens uses machine learning to transform in real-time their mouth, eyes, head shape, hair and skin – complete with blue-striped texture – as if they came straight from Pandora.
In addition, Amazon Alexa customers will have the opportunity to bring the sights and sounds of Pandora to their Echo devices as they go about their daily activities, making this the first Alexa themed experience for a film. All customers have to say is, “Alexa, enable ‘Avatar’ theme” to get “Avatar” visuals and sounds whenever they set timers and alarms, ask for weather, say hello and more. Alexa can also help you learn how to speak Na’vi. Just say, “Alexa, teach me Na’vi,” to get started.
World-class global promotional partners, including Mercedes-Benz, NYX Professional Makeup – L’Oréal Groupe, Kellogg’s, and Cereal Partners Worldwide, will support the film with massive media campaigns and first-to-market activations.
And finally, beginning today in celebration of “Avatar Day,” the original 2009 Avatar is once again available to stream on Disney+.
With Avatar: The Way of Water, the cinematic experience reaches new heights as Cameron transports audiences back to the magnificent world of Pandora in a spectacular and stirring action-packed adventure.
Set more than a decade after the events of the first film, Avatar: The Way of Water begins to tell the story of the Sully family (Jake, Neytiri, and their kids), the trouble that follows them, the lengths they go to keep each other safe, the battles they fight to stay alive, and the tragedies they endure.
Directed by James Cameron and produced by Cameron and Jon Landau, the Lightstorm Entertainment Production stars Sam Worthington, Zoe Saldaña, Sigourney Weaver, Stephen Lang, and Kate Winslet. Screenplay by James Cameron & Rick Jaffa & Amanda Silver. Story by James Cameron & Rick Jaffa & Amanda Silver & Josh Friedman & Shane Salerno. David Valdes and Richard Baneham serve as the film’s executive producers.