Disney/Pixar’s Onward is finally out and the film has opened to a soft $40 million making among one of the lowest openings from the storied animation studio.
The opening is on par with fellow Pixar films including, 1995’s Toy Story, its first release, ($29.1 million), 2015’s The Good Dinosaur ($39.2 million) and 1998’s A Bug’s Life, which opened over Thanksgiving with a three-day gross of $33.3 million and roughly $40 million for the long holiday weekend.
Box office Analysts and industry insiders say it is unclear how much of an impact the rapidly spreading coronavirus had on moviegoing or if Onward just failed to appeal to audiences. Revenue was reportedly down 50% from last years numbers.
Onward did not open in countries that are impacted by the virus including China (where all theaters ares closed), Italy, and Japan. South Korea is also seeing theaters close, which gave Onward a negative hit. The film grossed $28 million globally, bringing its total to $68 million.
Despite the soft opening, the film should have nice legs as it doesn’t face major competition in the family-friendly market until March 27 when Disney’s Mulan opens, then the competition become a whole lot rougher as Peter Rabbit 2 and Trolls World Tour open the following two weeks.
Read: Disney’s ‘Mulan’ Tracking For $85 Million U.S. Opening
When teenage elf brothers Ian and Barley Lightfoot (voices of Marvel alums Tom Holland and Chris Pratt) get an unexpected opportunity to spend one more day with their late dad, they embark on an extraordinary quest aboard Barley’s epic van Guinevere. Like any good quest, their journey is filled with magic spells, cryptic maps, impossible obstacles, and unimaginable discoveries.
Directed by Dan Scanlon (Monsters University) and produced by Kori Rae, The film is based on Scanlon’s personal experiences with his brother.
Disney and Pixar’s Onward is in theaters now!
Source: The Hollywood Reporter