‘Doctor Strange in the Multiverse of Madness’ Shatters Opening Night Expectations With $36 Million

Doctor Strange in the Multiverse of Madness is making lots of money, and its opening night results are excellent and higher than anticipated. According to Variety, the Sam Raimi-directed film earned over $36 million for Thursday previews, which started in the late afternoon. The film is currently looking to make at least $175 million this weekend, though the numbers could be higher depending on its performance on Friday, Saturday, and Sunday.

Doctor Strange‘s box-office success marks the eighth largest opening night performance ever, behind Avengers: Infinity War, which raked $39 million at the domestic box office on opening night previews.

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This boasts great news for movie theatres around the world, who are looking to restructure their losses after multiple hits of COVID variants and shutdowns, and proves how incredible of a beast Marvel Studios is at giving audiences a reason to go to the big screen and see Doctor Strange. The cross-media narrative, with WandaVision on Disney+ directly feeding into Multiverse of Madness, certainly helps and shows the amazing power Marvel has at selling its storylines and becoming a true box office juggernaut. I continue to believe that, without Marvel Studios and the MCU, our relationship with cinemas would be much different in a post-COVID world.

Source: Variety

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Maxance Vincent

Maxance Vincent is a freelance film and TV critic, and a recent graduate of a BFA in Film Studies at the Université de Montréal, with a specialization in Video Game Studies. He is now currently enrolled in a graduate diploma in Journalism.

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