BTS x Disney? And no, it’s not for a song.
It’s arguably one of the most surprising deals in recent history, but it’s one that makes so much sense and is sure to bring lots of new subscribers to the platform.
According to CNN Business, the popular South Korean musical group BTS has just closed an exclusive deal with the House of Mouse.
While financial terms of the deal were not official disclosed, it’s said that brand new content featuring all seven members.
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Two of the new programs coming to the streaming platform include a previously taped concert special and a behind the scenes doc about their rise to success.
The news comes on the heels of the announcement that the group was “taking a break.” According to both Disney and HYBE, the group managing BTS, they are only just bracing for “their second chapter.” In a joint statement, both said that the upcoming documentary will chronicle the boys as they transition into that next chapter.
This deal is a part of the previously announced expansion and pledge to produce more Asian content made late last year by Disney.
“This collaboration represents our creative ambition — to work with iconic content creators and top stars in Asia-Pacific so their talent can be enjoyed by mainstream audiences in multiple ways,” Disney’s head of content for Asia Pacific, Jessica Kam-Engle, said in a statement. “We believe these new titles will captivate consumers worldwide and look forward to introducing more music content on our service.
SOURCE: CNN
