Avengers: Endgame is Marvel Studios’ most successful film of all time – critically, commercially and financially. In the six years since its release, you’d think the studio would continue to build on that success and make something bigger, better or just as financially successful. While it hasn’t yet, that could change next year when Avengers: Doomsday comes out.
In a recent interview with several select journalists, Feige opened up about why he thinks the studio has faced a very public slump.
In the interview, he had no problem addressing the elephant in the room. He called the period post Endgame a time of experimentation, evolution and expansion – highlighting how much of an impact the “Streaming Wars” had on the company’s desire to flesh out the world. He admitted that the decision to expand “devalued” the franchise as a whole because there was just too much content.
He also said the company’s collectively experience a high from all of its success, and that it appeared like anything was possible.
“It was a big company push, and it doesn’t take too much to push us to go, ‘People have been asking for Ms. Marvel for years, and now we can do it? Do it! Oscar Isaac wants to be Moon Knight? Do it!’” Feige said.
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He called shows like WandaVision and Loki some of the studio’s best, but also said that even some of the best created an overarching feeling of unnecessary homework. That’s the reason he acknowledges may be behind the lackluster box officer returns of Thunderbolts*.
“It’s that expansion that I think led people to say, ‘Do I have to see all of these? It used to be fun, but now do I have to know everything about all of these?’” he said.
He said it was something audiences first felt when The Marvels came out.
Regardless of box office returns, Feige said there are no plans for him to leave the studio – at least not yet. He revealed that his current contract at Marvel Studios still has two more years left. So, at the very least, he’ll be around to watch the world react to Avengers: Secret Wars.
He spoke about plenty of other topics though, which you can read here.
SOURCE: The Hollywood Reporter
