‘Mary Poppins Returns’ Gains Box Office Momentum

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Mary Poppins Returns is in theaters now. With a crowded Box office, there was worry the film could struggle. However, that may not be the case.

The film in its second week of release grossed $28 million, a +19% improvement over last weekend, resulting in a domestic total just shy of $100 million, as the film begins to show potential for long legs.

According to Forbes, films such as Jumanji: Welcome to the Jungle and Sing have followed very similar patterns. The magic trick then was that over the days following the holidays in the U.S, the films grossed higher percentages compared to their debuts. Mary Poppins Returns is expected to perform similarly, which could equal an eventual $300 million performance.

Some of the variance in performance is dependent on a few variables, however. For instance, Disney’s Saving Mr. Banks (after receiving Oscar attention) increased similarly during its subsequent weekends on the big screen, with a huge jump in profits. A similar event, could push Mary Poppins Returns to the $300 million mark, with Emily Blunt receiving early Oscar buzz.

January tends to be a slow month for movies, which gives the film a wonderful chance for repeat viewing and for those who missed the film due to the holidays and crowded December box office. Time will tell how Mary Poppins does financially but the outlook is bright.

In Disney’s Mary Poppins Returns, an all new original musical and sequel, Mary Poppins is back to help the next generation of the Banks family find the joy and wonder missing in their lives following a personal loss. Emily Blunt stars as the practically-perfect nanny with unique magical skills who can turn any ordinary task into an unforgettable, fantastic adventure and Lin-Manuel Miranda plays her friend Jack, an optimistic street lamplighter who helps bring light—and life—to the streets of London.

Mary Poppins Returns is directed by Rob Marshall. The screenplay is by David Magee and the screen story is by Magee & Rob Marshall & John DeLuca based upon the Mary Poppins Stories by PL Travers. The producers are John DeLuca, p.g.a., Rob Marshall, p.g.a. and Marc Platt, p.g.a. with Callum McDougall serving as executive producer. The music score is by Marc Shaiman and the film features all new original songs with music by Shaiman and lyrics by Scott Wittman and Shaiman. The film also stars Ben Whishaw as Michael Banks; Emily Mortimer as Jane Banks; Julie Walters as the Banks’ housekeeper Ellen; Pixie Davies, Nathanael Saleh and introducing Joel Dawson as the Banks’ children, with Colin Firth as Fidelity Fiduciary Bank’s William Weatherall Wilkins; and Meryl Streep as Mary’s eccentric cousin, Topsy. Angela Lansbury appears as the Balloon Lady, a treasured character from the PL Travers books and Dick Van Dyke is Mr. Dawes, Jr., the retired chairman of the bank now run by Firth’s character.

Mary Poppins Returns is in theaters now.

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