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Disney & Starz Settle Star+ Naming Fued in Brazil

In December, Disney announced STAR+, a new streaming service coming to Latin America in 2021. Not to be confused with the Disney+ Star tile in other international markets.

Star+ will essentially be the Hulu and ESPN+ of Latin America, with an assortment of general entertainment and sports.

All seasons of The Simpsons will be available in Latin America through Star+.

But the name Star+ has caused some problems for The Walt Disney Company. In April 2021, Lionsgate’s Starz Entertainment filed a trademark lawsuit in Argentina, Brazil, and Mexico, arguing that Star+ is too similar to their own Starz brand. Disney won the suit in Argentina and Mexico; however, they lost an appeal in Brazil in July.

READ: Screenwriter Maura Milan Joins Disney+ ‘National Treasure’ Series

But as of August 9th, Disney is now allowed to use the name Star+ in Brazil following an amicable settlement which saw both companies withdraw from the dispute after Disney agreed to pay Starz R$50 million for possible damages.

Disney is now free to use the Star+ branding, and the service is set to launch on August 31st, as planned in the following countries:

  • Argentina
  • Bolivia
  • Brazil
  • Chile
  • Colombia
  • Costa Rica
  • Dominican Republic
  • Ecuador
  • El Salvador
  • Guatemala
  • Honduras
  • Mexico
  • Nicaragua
  • Panama
  • Paraguay
  • Peru
  • Uruguay
  • Venezuela

Source: Notícias da TV

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