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Disney Shuffles Executive Staff As It Prepares To Dominate Streaming Space

UKRAINE - 2021/10/06: In this photo illustration a Disney+ (Disney Plus) logo is seen on a smartphone screen. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)

Early Wednesday, Disney announced that Hulu would be getting a new President. According to Deadline, Jason Earley, who was previously the company’s Executive Vice President of Marketing & Operations, will inherit the role.

Additionally, Rebecca Campbell was announced as the head of a brand new international content creation hub the company is developing.

Campbell’s new position is the product of the company’s ongoing effort to create local and original content for all of its streaming services. Despite being a sector of Disney’s Media & Entertainment Distribution sector, she’ll report directly to CEO Bob Chapek.

In a statement made to the press today, Chapek said, “Disney’s direct-to-consumer efforts have progressed at a tremendous pace in just a few short years, and our organization has continued to grow and evolve in support of our ambitious global streaming strategy.”

The International Content and Operations group will be the f

Earley’s superior, Michael Paull has also been promoted. After previously being responsible for content on Disney+, Paull will now fill another newly-created role: President of Disney Streaming. This means he’ll be in charge of content across Disney+, Hulu, ESPN+, and Star+.

The company is currently looking for his replacement.

Last year, the studio announced that it was looking to spend upwards of $33 billion on new content in 2022 alone. While random, this shift in upper management is a small indication that the the company is following through with its commitment to dominate the streaming space.

SOURCE: Deadline, THR