Disney+ has officially announced a price and launch date for their new ad-supported tier. The streamer also announced price hikes for their tier with no ads. Hulu will also see price hike and a new Disney Bundle option.
Disney+ Basic, which is the name of the plan with ads, will launch on December 8 in the U.S. for $7.99/month. That’s the price of the current ad-free version of Disney+. Disney+ premium will be the tier with no ads and will now run at $10.99/month, a 38% increase from the $7.99/month plan.
The ad-supported version of Disney+ will include all the same content that is available in the ad-free tier, although some titles may not run advertising, according to the company.
Disney+ Basic will launch with about four minutes of ads per hour. It will start with 15- and 30-second spots but will expand to a “full suite of ad products” over time, Disney Advertising Sales president Rita Ferro said at an investment conference this spring. Disney+ with ads will not accept political or alcohol ads. The company expects that the majority of Disney+ customers will opt for the cheaper, ad-supported plan over time.
On October 10, Disney will increase the price of Hulu with ads, from $6.99 to $7.99 per month, while the ad-free tier will go from $12.99 to $14.99 per month. The Disney Bundle in the U.S. (Hulu with ads, Disney+ no ads, ESPN+) will go from $13.99 to $14.99 per month; the premium version of the bundle (Hulu no ads, Disney+ no ads, ESPN+) will remain at $19.99 per month.
As previously announced, ESPN+ rates will increase in August, going from $6.99 to $9.99 per month.