Move over Amazon Prime, Disney Prime is coming. Well, that’s what Disney is reportedly exploring according to the Wall Street Journal.
While being internally called Disney Prime by execs, that is not expected to be the official name. Disney CEO Bob Chapek reportedly supports this new endeavor. While the company already has multiple membership programs such as Disney+, D23, and theme park passports, Disney Prime would be geared toward casual fans.
Another goal for this membership would be to better tie Disney’s various products together, a mission that is also set to materialize in other ways. For example, Disney+ is preparing to add a feature where viewers can scan a code in the service in order to buy merch associated with certain titles. This capability could arrive as soon as this year.
“Technology is giving us new ways to customize and personalize the consumer experience so that we are delivering entertainment, experiences and products that are most relevant to each of our guests. A membership program is just one of the exciting ideas that is being explored.”Kristina Schake, senior executive vice president and chief communications officer at Disney
As of now, there is no timetable for when the service will launch or the benefits and features it will provide. Some speculate it will run very similar to Amazon Prime and how they offer goods and entertainment, such as movies, tv, and music, to its subscribers. This would mark Chapek’s first major project since taking over for Bob Iger as CEO in 2020.