Since Disney+ launched on November 12, the service has earned over 10 million subscribers. With popular original programming like The Mandalorian, The Imagineering Story, High School Musical: The Musical: The Series, amongst others.
Disney+ has an astonishing 9.5 million active mobile users daily, the streaming service currently ranks number 1 on both Apple and Google’s app stores. Apptopia does not include any tracking numbers from smart TVs, Roku boxes, Apple TV or desktop web browsers, or gaming consoles a spokesperson for Disney added that the app has had over 10 million sign-ups from — mobile devices, smart TVs, and desktop computers.
Now, a new survey of Disney+ subscribers suggests that the most-viewed content category on the service isn’t the new originals but its library of Disney vault classics like Snow White and the Dwarfs, Bambi, and Mary Poppins.
According to a Hollywood Reporter/Morning Consult poll, Roughly 22 percent of Disney+ subscribers among all age groups say they watch classics the most on the platform, topping those who cite Star Wars (21 percent), Marvel (15 percent), Pixar (14 percent), Disney Channel (9 percent), The Simpsons (5 percent), National Geographic (3 percent) or Disney+ originals like Noelle, Lady and the Tramp, and The Mandalorian (2 percent) as their top viewing choice.
Per The Hollywood Reporter:
Among the Millennial subscriber group (ages 23-38) about 25 percent of respondents cited Disney classics as their most viewed category, as opposed to Star Wars (19 percent), Marvel (14 percent) or Pixar (13 percent).
Subscribers in the Generation Z group (ages 18-22) were most likely to cite Disney Channel content (like Lizzie McGuire) or Pixar titles as their most viewed. And Star Wars was the most-watched category cited by Disney+ subscribers in the Gen X (39-54) age group as well as the Boomer (55-79) group.
The THR/Morning Consult survey — conducted among 496 Disney+ subscribers in the U.S. from Dec. 3 to 4 — also suggests that Pixar-branded content, like Toy Story and Coco, is the most “frequently” watched content category. (Unlike Netflix, which releases its TV series in a binge model of all episodes in a season at once, Disney+ is releasing new content on a weekly basis for its series.)
Across all ages, 38 percent of Disney+ subscribers said they frequently watched Pixar content, more than Disney classics (37 percent), Star Wars (33 percent), Marvel (32 percent), National Geographic (17 percent), Disney Channel (18 percent), The Simpsons (16 percent) or Disney+ originals (14 percent).
(The lower number of subscribers citing Disney+ originals as their most-watched could perhaps be tied to the quantity of the offerings. Only 10 original movies, specials or TV series were made available at launch, a number that Disney+ expects to grow to 45 in the upcoming year.)
Meanwhile, across all age groups, The Simpsons were cited by 37 percent of Disney+ subscribers as a category that they “never” viewed, which likely reflects the expectation that the popular, long-running Fox property — which spans 30 seasons — marks a different type of brand than other content types on the platform.
Source: The Hollywood Reporter