Lebron James and his business partner Maverick Carter have signed a two year overall deal with the Disney-owned ABC Studios. Under the deal James and Carter’s production company, SpringHill Entertainment will develop scripted TV projects for all platforms.
Carter released a statement on Friday regarding the deal:
“SpringHill Entertainment makes the shows LeBron and I want to watch. We look at every project as a way to connect with our community and ask ourselves if it will entertain and empower them. We want our content to be insightful in every way, Disney is an incredible home for SpringHill’s future growth in scripted television. Disney’s variety of platforms, extensive reach, depth of talent, and diversity of audience opens up so much opportunity for us to keep creating great stories.”
ABC Studios president Jonnie Davis also shared his excitement in regards to the deal:
“LeBron and Maverick bring the same passion and commitment to excellence to SpringHill as LeBron brings to the NBA. We’re thrilled they’re setting up shop with us and can’t wait to roll up our sleeves and get to work.”
According to their site, SpringHill Entertainment creates compelling stories for television, features, and digital. We pride ourselves on incubating, developing, and producing work that speaks to a cross-cultural audience.
Founded in 2007, SpringHill has produced hit scripted series including Starz’s Survivor’s Remorse and Netflix’s Self Made: Inspired by the Life of Madam C.J. Walker and Top Boy and unscripted and documentary projects including NBC’s game show The Wall, I Promise, More Than a Game, Student Athlete, Shut Up and Dribble, What’s My Name: Muhammad Ali and Becoming on Disney+. It’s also producing the highly-anticipated Space Jam sequel, Space Jam: A New Legacy, which stars James, along with Warner Bros.
Source: The Hollywood Reporter