’Hamilton’ Boosted Disney+ Downloads 72% Over The Weekend
Hamilton was the talk of social media through the holiday weekend, as the hit Broadway musical hit Disney+ on Friday. Now, according to Variety, the streamer saw a huge boost in downloads.
From Friday through Sunday, the Disney+ app was downloaded 513,323 worldwide, with 266,084 downloads from the U.S. alone. The analytics firm Apptopia received the numbers. The downloads were 72% higher than the average of the four weekends in June 2020 over comparable time periods (Friday through Sunday), per Apptopia data.
Worldwide, app downloads were 46.6% higher than average. (The global numbers do not include India or Japan, as Disney+ service is delivered through preexisting apps such as HotStar or Sky in those countries).
The question now remains, is will these new subscribers stay as Hamilton-hype begins to wear off? Disney+ recently cancelled their seven day free trial of the service, but hopes it’s upcoming content including The One and Only Ivan and season two of The Mandalorian will keep them on board.
Filmed at The Richard Rodgers Theatre on Broadway in June of 2016, the film transports its audience into the world of the Broadway show in a uniquely intimate way. With book, music, and lyrics by Lin-Manuel Miranda and direction by Thomas Kail, Hamilton is inspired by the book “Alexander Hamilton” by Ron Chernow and produced by Thomas Kail, Lin-Manuel Miranda and Jeffrey Seller, with Sander Jacobs and Jill Furman serving as executive producers. Filming was produced by RadicalMedia.
The 11-time-Tony Award®-, GRAMMY Award®-, Olivier Award- and Pulitzer Prize-winning stage musical stars: Daveed Diggs (The Little Mermaid remake) as Marquis de Lafayette/Thomas Jefferson; Renée Elise Goldsberry (One Life to Live) as Angelica Schuyler; Jonathan Groff (Frozen franchise) as King George; Christopher Jackson (Moana) as George Washington; Jasmine Cephas Jones (Blindspotting) as Peggy Schuyler/Maria Reynolds; Lin-Manuel Miranda (Mary Poppins Returns) as Alexander Hamilton; Leslie Odom, Jr. (Murder on the Orient Express) as Aaron Burr; Okieriete Onaodowan (Grey’s Anatomy) as Hercules Mulligan/James Madison; Anthony Ramos (A Star is Born) as John Laurens/Philip Hamilton; and Phillipa Soo (Smash) as Eliza Hamilton.