Disney Rebranding TV Division, Finally Dropping The Fox Name

The mouse is ditching the fox.

While that may sound like a pitch for a new animated film, it’s actually just an accurate description of Disney’s latest business decision.

The Walt Disney Company may have merged with Fox nearly two years ago, but today it was finally announced that the company will be dropping the word, “Fox,” from the names of all its newly acquired TV networks. As a result of the change, 20th Century Fox Television (responsible for co-producing popular shows such as Arrested Development, Empire, and more recently Hulu’s Love, Victor) will now simply become 20th Television.

Additionally, Fox 21 Television Studios (known for its work on shows like Sons of Anarchy, Homeland, and even the upcoming Ratched on Netflix) is now being renamed to Touchstone Television. If the name sounds familiar, it’s because that was the name of Disney’s television branch before being renamed to ABC Studios in 2007.

Interestingly enough, ABC Studios (Grey’s Anatomy, Black-ish) is also undergoing a name change as a part of the company’s bulk rebranding. It will merge another one of the company’s television subsidiaries, ABC Signature (Little Fires Everywhere, the upcoming Helstrom). It will retain the latter’s name though.

In a statement on Monday, Disney TV Studios president Craig Hunegs said, “Our new studio names and logos mark a new day for [the companies] while honoring their rich histories and the creative power of the Walt Disney Company. [We] could not be more pleased with the first year of our three studios together as part of Disney Television Studios and we believe that with our powerhouse talent roster and exceptional studio teams, the best is yet to come.”

And he might just be on to something. In addition to the numerous projects already in development for Disney+, the three companies are also working on multiple projects for other streaming services and across other TV networks.

You can check out the logo for each of the studios down below: