Earlier this year, we exclusively reported that Disney+ was in development on Sneakerella, a retelling of the famous Cinderella story in the setting of street sneaker culture. Now, we have an update for you on the project.
We have learned that Elizabeth Allen Rosenbaum (Ramona and Beezus) has signed on to direct the project. Rosenbaum has some notable television directing credits including Empire, Dead to Me, The Exorcist, Gossip Girl, Pretty Little Liars: The Perfectionists, and Franklin & Bash.
We have also learned that pre-production on the project is underway, and will shoot in Canada later this year.
Here is a brief synopsis on Sneakerella:
A modern twist on Cinderella set in New York City’s Sneaker culture… when a hip sneaker designer meets the daughter of a famous shoe empire, a little magical intervention makes sparks fly and a successful line of sneaker-wear history.
The film was written by Tamara Chestna (After), Mindy Stern, and George Gore II (My Wife and Kids), and is being produced by Jane Startz (Ella Enchanted, The Baby-Sitters Club). Casting directors Natalie Hart and Jason La Padura of iconic Disney Chanel movies such as High School Musical, Twitches, and Camp Rock, are casting for this princess story as we speak.
Sneakerella will have no relation to the live-action Disney+ exclusive fairy godmother film, Godmothered, starring Jillian Bell (22 Jump Street) and Isla Fisher (Wedding Crashers).
What do you think of the upcoming sneaker/Cinderella film? We are hoping it gives us some A Cinderella Story vibes.