Disney just added a little trick-shot energy to its empire.
The Walt Disney Company announced a creative partnership with Dude Perfect on October 15, bringing the sports and comedy crew into collaborations involving Marvel, Star Wars and the Super Bowl.
Now that is a pretty epic playground.
Big Franchises, Bigger Possibilities
Planned projects over the next year include content tied to Avengers: Doomsday, Star Wars’ 50th anniversary and Super Bowl LXI. The Avengers collaboration will include the group’s Overtime series.
Dude Perfect will produce Disney-inspired videos for its own channels, while select content will also appear on Disney+. Disney will additionally distribute a selection of the group’s existing short videos across Disney+, ESPN and its social platforms.
They Already Took the Disney Challenge Global
The companies previously teamed up on a challenge to visit all 12 Disney parks in under 75 hours. According to Disney, that video earned more than 13 million views in its first 24 hours and its fundraising campaign brought in over $1.2 million for Make-A-Wish.
Now the relationship is getting a much bigger stage.
The appeal here is easy to see. Give a crew known for outrageous challenges access to Avengers, a galaxy far, far away and football’s biggest night, and there is plenty of room for some seriously fun chaos.
Let’s see what they can pull off.
Source: The Walt Disney Company
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