In a year with nearly ten brand new shows – and many more heroes – being introduced into Marvel’s Cinematic Universe, the studio is making conscious efforts to focus on quality over quantity.
Speaking during Disney’s Upfront presentation Tuesday, Marvel’s Brad Winderbaum explained that the studio would employ a brand new model for its releases in the future. He said that the goal going forward would be to develop and focus on shows that will have “seasons. As a result, only one or two live-action shows would be released a year, with an additional two animated shows a year.
Not all of them will have A-list names or heroes either.
“Producing shows with marquee names, it made it really challenging to produce second seasons; the margins on TV are smaller,” Winderbaum explained. “Looking to the future, does it mean that we won’t have big Avengers names? No. They may not be the titular character of the show, but they can still make appearances.”
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The executive revealed that the studio has become aware of the burden all the shows and characters have become on viewers. And he added that he didn’t want keeping up with the franchise to feel like homework. He implied that the shows could continue create their own pockets in the MCU without having to lead into a major story arc or Avengers-level film.
“You should be able to watch these shows on their own, without knowing the overall MCU story,” Winderbaum said. “But if it’s not connected, it’s severing what makes the MCU the MCU.”
Following the premieres of Your Friendly Neighborhood Spider-Man and Daredevil: Born Again, this year will continue to be the studio’s transition year. New stories entering the fold later this year include Ironheart, the Ryan Coogler-produced, six-episode series which hits June 24, and Wonder Man, which will debut later this year and consist of eight 30-minutes episodes. However, the company will have a “wait-and-see” approach before deciding if either of those titles gets second seasons.
